Visualizing a venue’s mixed-use potential
The Developer behind TSX Broadway, the future home of 46 stories and 550,000sf of mixed use space in the heart of Times Square including retail, performance venue, dinning, outdoor stage, outdoor advertising signage, and hotel, sought a Marketing Suite that would allow potential tenants and investors to envision the not-yet-completed full-building promotional platform. With a mandate to match their vision of how TSX Broadway will deliver a next frontier of customer engagement, entertainment, and experience, the Developers turned to USIS AV for their audiovisual systems design/build expertise.
The 18th floor 3,000sf Marketing Suite included 3x3 Video Wall, Interactive Touch Screen Table, Immersive Space with 355”x113” Curved Projection Screen & Multi Laser-Projector system with Multi-Window Blending & Processing, Audio System with Full-Range Speakers, Audio Amplifiers & DSP, Crestron Control System, and Background Music system.
Architect: Mancini Duffy
Digital Content Creation: Union Design